{"id":380,"date":"2019-07-30T14:55:48","date_gmt":"2019-07-30T21:55:48","guid":{"rendered":"https:\/\/www.smarttransactionsystems.com\/?page_id=380"},"modified":"2019-08-08T12:59:09","modified_gmt":"2019-08-08T19:59:09","slug":"gift-card-benefits","status":"publish","type":"page","link":"https:\/\/www.smarttransactionsystems.com\/gift-card-benefits\/","title":{"rendered":"Gift Card Benefits"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1564524827957{padding-top: 100px !important;padding-right: 25% !important;padding-bottom: 0px !important;padding-left: 25% !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h2>Gift cards offer benefits paper certificates don&#8217;t.<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Think gift cards and paper certificates are virtually the same? Think again. Gift cards offer unique benefits you can&#8217;t get from paper certificates.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1565294117567{padding-right: 25% !important;padding-bottom: 25px !important;padding-left: 25% !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/4&#8243;]<span data-type=\"normal\" data-hover-icon-color=\"#1e73be\" class=\"qode_icon_shortcode  q_font_awsome_icon fa-4x pull-right \" style=\" \"><i class=\"qode_icon_font_awesome fa fa-star qode_icon_element\" style=\"color: #1e73be;\" ><\/i><\/span>[\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<h3>Merchants who switch to gift cards from paper certificates increase sales by 100-1000%.<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221;][vc_column_text]<\/p>\n<p>Gift cards sell better because they&#8217;re easier to display and faster to purchase. Instead of writing out a certificate, just swipe and go!<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1565294134193{padding-right: 25% !important;padding-bottom: 25px !important;padding-left: 25% !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/4&#8243;]<span data-type=\"normal\" data-hover-icon-color=\"#1e73be\" class=\"qode_icon_shortcode  q_font_awsome_icon fa-4x pull-right \" style=\" \"><i class=\"qode_icon_font_awesome fa fa-star qode_icon_element\" style=\"color: #1e73be;\" ><\/i><\/span>[\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<h3>Gift cards are easy to activate and easy to use.<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221;][vc_column_text]<\/p>\n<p>Gift cards activate with a swipe &#8212; no writing by hand &#8212; and are fully trackable. No balance guesswork.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1565294145374{padding-right: 25% !important;padding-bottom: 25px !important;padding-left: 25% !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/4&#8243;]<span data-type=\"normal\" data-hover-icon-color=\"#1e73be\" class=\"qode_icon_shortcode  q_font_awsome_icon fa-4x pull-right \" style=\" \"><i class=\"qode_icon_font_awesome fa fa-star qode_icon_element\" style=\"color: #1e73be;\" ><\/i><\/span>[\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<h3>A great way to handle product returns for store credit instead of refunding cash.<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221;][vc_column_text]<\/p>\n<p>Instead of refunding cash or dealing with a separate tracking system, issue gift cards for store-credit and keep those dollars.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1564522561321{padding-right: 25% !important;padding-bottom: 50px !important;padding-left: 25% !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/4&#8243;]<span data-type=\"normal\" data-hover-icon-color=\"#1e73be\" class=\"qode_icon_shortcode  q_font_awsome_icon fa-4x pull-right \" style=\" \"><i class=\"qode_icon_font_awesome fa fa-star qode_icon_element\" style=\"color: #1e73be;\" ><\/i><\/span>[\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<h3>Allows small merchants to effectively compete with larger retailers.<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221;][vc_column_text]<\/p>\n<p>Big chains have gift cards because gift cards are more profitable. When small businesses adopt gift cards, they have a better chance to compete for those gift dollars.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1565294153270{padding-right: 25% !important;padding-bottom: 25px !important;padding-left: 25% !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/4&#8243;]<span data-type=\"normal\" data-hover-icon-color=\"#1e73be\" class=\"qode_icon_shortcode  q_font_awsome_icon fa-4x pull-right \" style=\" \"><i class=\"qode_icon_font_awesome fa fa-star qode_icon_element\" style=\"color: #1e73be;\" ><\/i><\/span>[\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<h3>A great marketing tool for a wide variety of promotional campaigns.<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221;][vc_column_text]<\/p>\n<p>From card-mailers to gift card discount promotions, gift cards offer endless options for marketing to your customers.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1565294168281{padding-right: 25% !important;padding-bottom: 25px !important;padding-left: 25% !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/4&#8243;]<span data-type=\"normal\" data-hover-icon-color=\"#1e73be\" class=\"qode_icon_shortcode  q_font_awsome_icon fa-4x pull-right \" style=\" \"><i class=\"qode_icon_font_awesome fa fa-star qode_icon_element\" style=\"color: #1e73be;\" ><\/i><\/span>[\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<h3>Gift Cards are often the most profitable selling space in the store.<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221;][vc_column_text]<\/p>\n<p>Just a tiny display that sits on the countertop can generate thousands of dollars in revenue.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1565294177741{padding-right: 25% !important;padding-bottom: 25px !important;padding-left: 25% !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/4&#8243;]<span data-type=\"normal\" data-hover-icon-color=\"#1e73be\" class=\"qode_icon_shortcode  q_font_awsome_icon fa-4x pull-right \" style=\" \"><i class=\"qode_icon_font_awesome fa fa-star qode_icon_element\" style=\"color: #1e73be;\" ><\/i><\/span>[\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<h3>Gift cards build brand awareness and increase customer loyalty.<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221;][vc_column_text]<\/p>\n<p>Gift cards are tiny billboards for your brand. When a customer has your gift card in their wallet, they&#8217;re almost guaranteed to make additional purchases.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1565294185113{padding-right: 25% !important;padding-bottom: 25px !important;padding-left: 25% !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/4&#8243;]<span data-type=\"normal\" data-hover-icon-color=\"#1e73be\" class=\"qode_icon_shortcode  q_font_awsome_icon fa-4x pull-right \" style=\" \"><i class=\"qode_icon_font_awesome fa fa-star qode_icon_element\" style=\"color: #1e73be;\" ><\/i><\/span>[\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<h3>No cash refunds \u2013 as balance declines, full cash value must be used in store.<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221;][vc_column_text]<\/p>\n<p>When a gift certificate is partially used, often times the remaining balance must be issued as cash. With gift cards there&#8217;s no cash back.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1565294202079{padding-right: 25% !important;padding-bottom: 25px !important;padding-left: 25% !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/4&#8243;]<span data-type=\"normal\" data-hover-icon-color=\"#1e73be\" class=\"qode_icon_shortcode  q_font_awsome_icon fa-4x pull-right \" style=\" \"><i class=\"qode_icon_font_awesome fa fa-star qode_icon_element\" style=\"color: #1e73be;\" ><\/i><\/span>[\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<\/p>\n<h3>65% of gift card users spend 38% over face value of their cards.<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221;][vc_column_text]<\/p>\n<p>Gift cards generate big bucks beyond their intial value. That makes them powerful revenue generation tools.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]<div class=\"call_to_action simple\" style=\"background-color: #2b2c2e;padding-top: 40px;padding-bottom: 40px;\"><div class=\"container_inner\"><div class=\"text_wrapper column1\"><div class=\"call_to_action_text  font_size_inherit font_weight_inherit letter_spacing_inherit\" style=\"font-size:16px;font-weight: 600;letter-spacing: -1px;\">\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Contact us today to get started creating your perfect solution.<\/span><\/p>\n<\/div><a itemprop=\"url\" href=\"#\" class=\"qbutton white medium\" target=\"_self\" style=\"color: #ffffff;background-color: #dd3333;\"data-hover-background-color=#1e73be data-hover-color=#ffffff>Get Started<\/a><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1564524827957{padding-top: 100px !important;padding-right: 25% !important;padding-bottom: 0px !important;padding-left: 25% !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text] Gift cards offer benefits paper certificates don&#8217;t. [\/vc_column_text][vc_separator type=&#8221;transparent&#8221;][vc_column_text] Think gift cards and paper certificates are virtually the same? Think again. Gift cards offer unique benefits you&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-380","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/pages\/380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/comments?post=380"}],"version-history":[{"count":12,"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/pages\/380\/revisions"}],"predecessor-version":[{"id":749,"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/pages\/380\/revisions\/749"}],"wp:attachment":[{"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/media?parent=380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}