Consumer demand for convenience is driving digital gift card sales online. Consumers love being able to purchase gift cards online for instant delivery. A recent gift card study shows a strong consumer desire and intent to purchase digital gift cards online.<\/p>\n\n\n\n
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Digital Gift Card Study Findings<\/strong><\/p>\n\n\n\n Gift Cards and Online Holiday Sales<\/p>\n\n\n\n \u2022 94% of respondents intended to purchase two or more gift cards by online or mobile during the holiday season<\/p>\n\n\n\n \u2022 Of this group, 23% planned to purchase five or more gift cards during the holiday season.<\/p>\n\n\n\n \u2022 Annually, 41% of this group purchase five to 10 cards.<\/p>\n\n\n\n <\/p>\n\n\n\n Gift Cards and Digital Demand<\/strong><\/p>\n\n\n\n \u2022 84% of respondents between 18-25 agreed they were likely to purchase at least one digital gift card this holiday season.<\/p>\n\n\n\n \u2022 Nearly 90% of this group said they are more interested in purchasing digital gift cards now than they were two to three years ago.<\/p>\n\n\n\n \u2022 Of all respondents that intended to buy online or via mobile, 76% were likely to purchase at least one digital gift card<\/p>\n\n\n\n <\/p>\n\n\n\n Gift Cards and Mobile Devices<\/strong><\/p>\n\n\n\n \u2022 66% of respondents between 26-35 prefer to scan digital gift cards from their phone instead of a printed email<\/p>\n\n\n\n \u2022 71% of all respondents and 81% of those between 18-25 are interested in storing and using gift cards on their phones<\/p>\n\n\n\n \u2022 96% of all respondents agree they’re interested in storing digital gift cards on their phone for self-use<\/p>\n\n\n\n Source: InComm<\/em><\/p>\n\n\n\n <\/p>\n\n\n\n Taking Advantage of the Trends<\/strong><\/p>\n\n\n\n It’s clear: consumers love the convenience of buying gift cards online. Small business owners can start selling digital gift cards quickly with our easy online gift card tools. Generate additional gift card revenue through digital gift cards sold from your website and Facebook. Features like gift delivery scheduling, discount tools, and mobile gift cards make our solution a simple, effective way to sell more gift cards all year long.<\/p>\n","protected":false},"excerpt":{"rendered":" Consumer demand for convenience is driving digital gift card sales online. Consumers love being able to purchase gift cards online for instant delivery. A recent gift card study shows a strong consumer desire and intent to purchase digital gift cards online. Digital Gift Card Study…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-996","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/posts\/996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/comments?post=996"}],"version-history":[{"count":2,"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/posts\/996\/revisions"}],"predecessor-version":[{"id":998,"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/posts\/996\/revisions\/998"}],"wp:attachment":[{"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/media?parent=996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/categories?post=996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smarttransactionsystems.com\/wp-json\/wp\/v2\/tags?post=996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}